Leo Messi - Global Campaign - Tour N Cure
Rio partnered with Lionel Messi, the iconic Barcelona and Argentina star, as the ambassador for Tour N Cure. This global initiative focuses on raising awareness and promoting access to hepatitis C treatment, particularly in regions with high infection rates.
Rio’s expertise in crafting engaging narratives will ensure the ad resonates with viewers worldwide, urging them to get informed and support Tour N Cure’s mission. With Messi’s global appeal and our creative touch, this campaign aims to tackle the stigma surrounding hepatitis C and provide the hope offered by new cure advancements.
In a powerful new TV ad, Messi steps beyond the pitch, lending his star power and personal dedication to health to highlight the life-changing impact of hepatitis C cure. The ad weaves Messi’s inspiring story with the stories of real people affected by the disease, showcasing the transformative power of accessible treatment.